CEO Interview: What’s Ahead for Warehouse Barcoding and Labeling
The pace of change in the warehousing and distribution arena seems to accelerate daily. At ID Label, our clients continue to seek new label and signage solutions to help them address dynamic needs for improvements in inventory management, product throughput and operational efficiency.
We spoke with ID Label CEO and President Neil Johnston for his views on key trends he sees occurring in today’s market, based on the company’s work with thousands of leading companies in manufacturing, warehousing and distribution.
“E-commerce operators require up to three times more space than traditional warehouse users. That’s because of the greater diversity in products they handle and the need to have them immediately accessible.”
– Neil Johnston, ID Label President and CEO
Q: What are some of the key trends you’re seeing that are impacting barcoding and labeling today?
NJ: You can’t understate the impact of e-commerce on the warehousing space.
There’s been a huge increase in SKUs and inventory volumes in these facilities. Yesterday’s processes for managing inventory and throughput are under pressure as warehouse managers try to keep pace with rising expectations for rapid order fulfillment. It can be a real challenge if your systems and processes aren’t up to par.
Today’s modern warehouses are smart, automated and efficient, often employing sophisticated warehouse management software. Barcoding technology, labels and signage are a key part of making all that work. Each facility is different, so your barcoding solutions need to match your environment and objectives.
“Today’s modern warehouses are smart, automated and efficient.”
Q: Among ID Label clients, what trends have you observed recently?
NJ: A few things stand out. First, there’s definitely a growing need for flexibility in labeling rack storage locations. This stems, in part, from what I was just describing. Warehouse operators want more leeway to slot their products in a way that maximizes use of space and improves picking efficiencies whenever they can. That can mean a greater need to relabel pallet locations with more frequency than was typically done in the past due to changes in product demand, higher return volumes or seasonal requirements, for instance.
Scraping off old barcode labels and preparing beams for relabeling can be tedious and hugely unproductive. Our customers are asking us for labeling solutions to accommodate this need for location flexibility. Eco Beam Renew™, our linerless rack cover-up solution, and Clean Release™, our award-winning repositionable warehouse label, are two products we designed to address this.
Q: What’s the impact of e-commerce growth on warehouse operators?
NJ: The number and size of new warehouses and DCs being built is pretty amazing. E-commerce operators require up to three times more space than traditional warehouse users. That’s because of the greater diversity in products they handle and the need to have them immediately accessible.
Among these clients, we’re seeing high demand for label and sign installation services where we provide turnkey project management—from design and manufacturing to successful installation.
Our customers love it. The fact is do-it-yourself installation projects rarely go smoothly and almost always cost more than you anticipate and take twice as long to complete. We’ve seen dozens of horror stories that typically include costly mistakes from labels installed out of sequence, go-live dates missed from project-length overruns, part-time workers or temp contractors not showing up after the first day’s hard labor—you name it.
Q: For companies planning new warehouse construction projects in the next year, what advice would you offer?
NJ: These are huge, complex projects with a lot of moving parts. Be careful not to treat barcode location labels and signs as an afterthought. Poor preparation can lead to errors, rush production charges or unseen delays in meeting important milestones and dates.
As I noted earlier, do-it-yourself label installation projects almost always cost more and take longer than you anticipate. ID Label’s installation team offers years of experience and peace of mind. You can be confident the job will be done right, on time and on budget. This allows you to focus on other critical project components.
We’ve got a convenient checklist that details all the preparation steps required for a successful warehouse label installation. It’s worth a read.
“Yesterday’s processes for managing inventory and throughput are under pressure as warehouse managers try to keep pace with rising expectations for rapid order fulfillment. It can be a real challenge if your systems and processes aren’t up to par.”
– Neil Johnston, ID Label President and CEO
Q: Finally, can you comment on some of the barcode product trends you recommend warehouse operators explore?
NJ: There are several worth noting. Digital technology is driving significant advances in label manufacturing. We’ve made a strategic choice to invest in state-of-the-art inkjet presses that allow us to manufacture the highest quality, most advanced barcode labels available. These systems – the first of their kind in the U.S. – feature fully integrated UV LED curing, laminating and die-cutting. We can custom manufacture high-quality, multicolor, extremely durable, sequentially numbered, finished barcode labels in a single pass.
ID Label operates an advanced technology footprint—via two state-of-the-art manufacturing facilities—that allows the company to produce the highest quality, most advanced barcode labels available.
One of the reasons we invested in this technology is because we saw a rise in usage of multicolor labels. Colored barcode labels can be used with tiered racking systems to improve processes for slotting, picking and overall inventory management. That same color coding can be employed consistently across a network of DCs. This can be helpful in cross-training warehouse workers or rolling out new inventory management software.
Q: Anything else on the product front?
One last thing I’ll note: we’re seeing some significant advances in label materials. Today, with the adhesives we use, we can custom-design a label like Clean Release to be permanent, temporary, removable, repositionable. We’ve got solutions optimized for ambient temperatures and freezer environments, like our new Arctic Xtreme™ label. For exposure to extreme heat during manufacturing. For outdoor conditions with extended exposure to the sun’s ultraviolet rays. For warehouse floors that are subjected to heavy traffic from forklifts, carts and workers.
There’s no one-size-fits-all solution. That’s why we make sure we understand the environment in which the label will be used and the surface the label needs to adhere to before we recommend an appropriate solution.
The ID Label Advantage
ID Label manufactures extremely durable warehouse rack and bin location labels. Our materials have been tested and used in warehouse operations around the globe.
Interested in learning more? Contact us today.
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